Built a Digital Asset Management system and artwork automation pipeline for major CPG brands (Keurig Dr. Pepper, AB InBev) through a production house partnership.
Consumer packaged goods companies produce an insane amount of marketing assets. Every product, in every size, for every region, in every language. The same energy drink can might need 50 different label variations.
Managing these assets manually is chaos. Finding the right file takes forever. Versioning is a nightmare. When legal needs to update the fine print on 500 SKUs, someone has to do that by hand.
We built an automated pipeline that stores and organizes assets with proper metadata and permissions, generates artwork variations from templates automatically, handles region/language/size variations systematically, and integrates with existing creative workflows.
Not the kind of project that makes headlines. But when a marketing manager can update a disclaimer across 200 products in minutes instead of days? When designers focus on creative work instead of repetitive production? That’s impact. The best infrastructure is invisible.